Advertising
“Authentic advertise with happy customers also in the German-speaking is now more and more rolling, which has triggered an avalanche of already in America: the stone of the reference marketing”. Hear other arguments on the topic with Gary Katcher. More impressions can be recorded under this keyword, more and more companies begin to carefully handle or build already a complete strategy on the Foundation of their reference. But what is exactly meant by reference marketing? How does it work? And what are its key advantages of to traditional sales methods? Reference marketing means one thing above all: is the satisfied customer voice to take advantage. Recommendations have always been considered to be strongest sales tool. Therefore a serious recommendation, is pronounced by a satisfied customer, not only much more credible than the often bescholtene self-praise. Properly prepared such a reference also offers an excellent source of information and comparability to potential new customers. A such integrated reference report explains that from the perspective of the happy customers out Issue advance was, as he found for each product of the advertiser company, as the exact sequence of events of the implementation done went and what he ultimately pulls out of this solution. In contrast to traditional advertising methods reference marketing not is based therefore on theoretical promises and assurances for the future.
It is a controlled already satisfied customer to an actual and provable, because previous project questioned. To see how the advertising company has served these customers, as it with the prevailing conditions that knew how to handle and that the offered solution indeed as promised works, convinced utterly more than just professes to get. Making such highly informative user reports is this already an art in itself. The concentration must be solely on the customer voice, advertising and marketing phrases is important to avoid and the user report (or even success story”) can satisfy journalistic high-grade claims. The aim is Finally, getting the users report with appropriate editorial offices for publication.
Such PR specialist who is engaged in the production of case studies, the advertising agency is poly at least from Karlsruhe, Germany. Here is provided not only the high demands of objectivity is sufficient. The innovative PR team also takes care of an advertising strategic involvement of made reference reports. How specifically to use them as active sales tools, says anyone who want to set up with a corresponding request to the advertising agency poly-mind like. Dipl. Sozialwiss.